The Welsh publisher has brought us games such as Sker Ritual, Jetrunner and Unholy, just to name a few. So these guys don’t mess around when it comes to hitting a home run out the park with some unique ideas and take in what they do! Curveball Leisure and their new division of Curveball Games have a steady hand when it comes to the gaming market, and they look to extend this hand to support studios across the board with a range of studios in mind, from indie devs to AA devs. They have everyone in mind!
Curveball Games comes rocketing out of the hand of Senior Publishing Manager Ed Gregory, a former employee of PlayStation and PQube, with his ultimate know how he looks to bring passion into the industry and ensure that developers have support to standout from the rest.
Gregory took a moment to speak about his appointment by saying “the industry has faced real turbulence over the past two years and, whilst there are evidently still some bumpy roads ahead, we are still seeing some nimble green shoots of recovery.” He continued to say “this moment calls for a fresh approach and that’s where Curveball Games comes in. Passion drives this industry, but studios need more than passion to thrive. “Our role as a publisher is to champion developers, nurture creativity, and provide the support they truly need. With our team’s experience and the backing of the wider Curveball group, we feel we’re in a strong position to help surface the next wave of standout talent.”
Gregory certainly cemented his words by looking forward to new developers and letting the fans know that their new favourite games are in safe hands over at Curveball. Now Gregory will directly report to Curveball CCO Andrew Naunton and will be based out of Cardiff, UK, where he will be getting to grips with the new role and looking at hitting the road running!
Curveball games isn’t just the start though. This is the second addition to Curveball’s growing portfolio as they have also got a retail division in The Game Collection, which is seeing a very successful expansion in the collectables market, and as a gamer, gaming collectables are very sought-after! However, with Naunton at the centre of all things Curveball, he made a comment about the company having an uplift in success. As he said, “over the past 20 years, Curveball has grown from humble beginnings into one of Wales’ growing success stories, rooted in the physical media market, a space where we’ve built a strong global presence and remain deeply invested,” so in short, the guys at Curveball aren’t messing around when it comes to grabbing attention around the globe.
With the gaming market being a very large market to step into, the acquisitions of many promising employees have started to put Curveball Games onto the map of publishers looking to make a mark late in 2025 and moving into 2026. The recent hires are the likes of product marketing manager James Megretton, who previously worked at Sumo Digital, and PR & Community manager, Richard Flint, a former employee of PQube. Now this is just the start and the new kids on the block look to carry on expanding into 2026!
The CEO of Curveball, Stuart Harries, is hopeful and confident about the expansion into the gaming industry. He said: “My hope is that the formation and launch of Curveball Games is both a signal of our confidence in the industry and a commitment to developers. We’re here to support, not just today, but for the long term. This statement alone brings solidity and a big block of confidence to developers, as they know that they have safe hands over in the newly expanded division.
On the note of gaining traction, Curveball Games has already gained partnerships with Wales Interactive, Top Hat Studios, Duality Games, Reignite Group, industry legend Kevin Toms and Norwegian indie developers Riddlebit Software, as the new team looks for future physical and digital releases. Exciting times are ahead for the keen company who look to make a dent in the gaming world. However, with big names joining the team, it looks to be a dead cert that they will be one to look out for in future work.
As a gamer, it’s exciting to see a publisher who looks to aid developers who are struggling to get their voice heard amongst the noise of a very loud market. However, what also gives me hope is that they will support said developers throughout the stages of progress right till the very end and give the promising developers a platform to voice their games from! As long as we get new ideas and unique displays from these outfits, that is what will count for me!
